(Brand, Design, Website Design & Development)
The Connoisseurs Club I immediately identified with. It’s one I helped to conceive and, ultimately, bring to life. It’s is a grooming, hygiene and skin care line for men who take pride in their appearance. In client’s own words, it was a brand for the man who understands that being well-groomed doesn’t just happen.
What was initially presented to me was an amalgamation of ideas and concepts that needed stitching together and refining. There was no CI to speak of, and the brand lacked a personality at that point. After working quite closely with the client on the brand itself, I designed and developed the website as well as their product packaging.