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(Art Direction)

PUMA by X-BIONIC was a great project to work on. It was the first big collaboration with a ‘big player’ in the market and it was a great responsibility to keep PUMA as excited as we were.

I was in charge of all presentations to PUMA as well as all Art Direction and design for the collaboration. We started off with presenting to their head of innovation and after impressing him on multiple occasions we went through to presenting our marketing and design direction to their heads of international marketing. The look and feels went well, we went through very little changes which was a big surprise. It was a great achievement for the company to have this collaboration and respect.

PUMA recognised our technologies and realised that we could be a great partner to them and create fully-functional sportswear with our patented technologies.

My other roles in the project entailed directing the photoshoots with our models, designing the packaging (shirts, shorts, socks and jackets), designing the look and feel for the collaboration for all social and print media.

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