Suzuki South Africa launched their new Jimny but needed a compelling video, intended to live on social media, for their campaign. They had an ad agency create a video to which all other creative would follow but felt it wasn’t punchy enough. I was asked to put a video together to highlight past models and provide a sneak peak of what was to come. The resources provided lacked a brief and contained only clips found on YouTube. I took what I felt best demonstrated each model’s USPs and overall market sentiment and added flair. What followed was a product Suzuki South Africa was very pleased with.