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Swagga

(Product Design & Development)

Swagga Breweries is a craft beer brewery in South Africa. They needed a new bottle design for their upcoming craft gin and vodka. They wanted a great looking design at its foundation but one that allowed for iterative variations. I envisioned a pattern that wrapped around the body of the bottle, one that varied (colour and shape) according to the alcohol within the bottle. Ultimately, the design needed to stand out—to disrupt store-goers—as South Africa’s craft industry was a competitive one. A neat, intended element of the pattern was that it needed to look just as good when not on the bottle – promotional creative, etc.

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