Betway - Sports betting
Art Direction, Design, and Animation.
Betway is a company that offers a Sports Betting platform service in Kenya. They needed a video created for Kenyan TV to illustrate how easy it is to bet online and on their mobile phones. They had created a script but needed a storyboard created and then executed as an animated video . They did not have a high budget and could only purchase imagery to utilise within the video. It was important to them that my animation maintained the look and feel they were going for that would represent their brand. To meet these needs under the given requirements I created a rather text driven version, playing to the beat of the backing track, as well as a more visual branded version/execution.