Brand Development & Art Direction

Coca-Cola
Christmas

'The Masked Singer'

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My Role:

Art Direction, Design, Post-Production, Retouching, and Animation.

Introduction:

Coca-Cola wanted to publish three ‘5-second’ TV advert spots on a popular Swiss TV show called ‘The Masked Singer’. This was a low-budget creation with very little resource. The resource provided was a static image of Santa Clause. This project involved a lot of recreation of the Santa character, body parts that were hidden in the static image needed to be redrawn and recreated in a way that they could be animated. The idea was to create different versions of Santa Clause listening to different types of music to keep with the theme of the show and create a brand-building exercise. I worked with Crunchie Communications to create these animated TV Adverts.

Coca-Cola Preparations

Ā© Marc Ruckstuhl 2020 / All rights reserved.
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