FFM
Fight Fit Militia

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My Role:

Art Direction, Design, UX & UI Design, and Brand Development.

Introduction:

Fight Fit Militia is a martial arts school, that has helped to groom many prizefighters for the EFC as well as the UFC. They specialize in MMA training. My role in this project started as consulting to recognize what they needed to elevate their brand. I started off with refining their CI and then looking into their branding material as well as their training kits. After the branding redesign/upliftment, I worked closely on their website and restructuring their brand image. I helped a few professional fighters along the way with presentations to sponsors and promo videos before fights.

© Marc Ruckstuhl 2020 / All rights reserved.
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