Swagga craft Gin & Vodka
Art Direction and Design.
Swagga Breweries is a craft beer brewery in South Africa. They needed a new bottle design for their upcoming craft gin and vodka. They wanted a great looking design at its foundation but one that allowed for iterative variations. I envisioned a pattern that wrapped around the body of the bottle, one that varied (colour and shape) according to the alcohol within the bottle. Ultimately, the design needed to stand out—to entice shoppers—as the South African craft industry is a competitive one. The brands design should be neat, and intentional, the pattern needed to look just as good when not on the bottle – promotional creative, etc.