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WODIL. Social e-commerce

Wodil was interesting, to say the least, in no small part due to it being a concept for an American market. We were approached to create its brand and personality. The idea was simple: make the brand feel young and fun, make it feel relevant. The product in question, Wodil, is a personal crowdfunding app that enabled customers to create shopping lists—for Birthdays, Christmas, Weddings, etc.—from various online stores. It then allowed friends and family to purchase those gifts as a group – sharing the costs between them.

I was also involved in brand development and creation, website design, newsletter design (and creating the template HTML), mobile, and widget design to complete their full digital and print CI. Unfortunately, the product didn’t receive the support it needed to release it to the market.

© Marc Ruckstuhl 2020 / All rights reserved.
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